What Is A Branded film Production And Why Invest In Them?

A branded film production is more than your average corporate filectime production. Beyond simply stating “what” your organization does or “how” it goes about doing it, brand videos tend to focus on answering a deeper question — “why” are we doing it. Typically, branded video content:

• Seeks to connect with your target audience on a deeper, more emotional level.
• Creates a personal connection by incorporating custom filming that’s unique to your organization.
• Avoids diving to deep into product or service details — they tend to focus on the broader story.

Many branded video productions focus heavily on scripted messaging — conveyed through voice narration, dialogue, or onscreen text. Others seek to answer “why” by conveying an experience, a feeling, or emotion through compelling visuals and music.